SS16 campaign: Calvin Klein Platinum

The Calvin Klein Platinum line (which is available in Europe and Asia) has released its SS16 campaign with an outdoors location but certainly not an outdoors feel. The mood is actually more urban sophistication, although I’m not sure if that sits easily with the brand’s tagline. I always feel that use of the “I do…

US department stores: Space glut vs productivity gap

US department stores have a tough time ahead – at least that’s according to a new report. They need to close 20% of all anchor space in US malls if they want to return to the productivity levels they had a decade ago, Green Street Advisors claims. The research, reported in The Wall Street Journal,…

John Lewis AW16

John Lewis list: Enlightening or indulgent?

It was fascinating this morning to read about John Lewis’s list of the10 must-have items it thinks will sum up the AW16 season. Each item says a lot about us as consumers, the way John lewis has changed and how much money some people are prepared to pay for some items. OK, we all know…