You’ve watched the YouTube video, now buy the products. Google is opening a a physical store in London where YouTube stars will be able to sell their own merchandise. Whether that’s an exciting opportunity or a scary prospect (given the presence of both the sublime and the ridiculous on YouTube), I’m not yet sure. But…
Who decides what we buy online? Well, we do of course. But other people have an influence too. Friends, family, significant others, and celebs (from A-list to Z-list) can all play their part in our final e-buying decisions, as well as how we shop in physical stores. Which is why influencer marketing is so important…
The luxury sector is closely watched at the moment to see who’s up and who’s down (Gucci’s up, obviously, and Prada’s down) but Chanel is usually one of those brands that just goes on and on, rising above the herd. So it says something about the state of the luxury market when even Chanel’s sales…
There’s big change due at Prada. The company that was always known for being ahead of trend has finally discovered that new-fangled thing called the internet and has a bold new strategy to make the most of this great innovation. After all, analysts think online sales already account for around 2% of Prada group sales.…
Can the amount a brand spends on advertising affect how much coverage glossy magazines give it? You bet! A new survey shows just that. Well it does to a certain extent because at the moment it seems that Gucci is one of few luxury brand increasing its print adspend and gaining more coverage too. But…
Sad to hear about the death of Sonia Rykiel, aged 86. She had been suffering from Parkinson’s for most of this century but in the 20th century she was one of those designers who shook up womenswear and made it, well, comfortable.
Topshop has released more of its AW16 campaign images featuring Taylor Hill. What we get isn them is a casual, urban approach and a series of heavily on-trend pieces (embellished biker, floral slip dress, subverted sports, faux snakeskin bag, a must-have leopard faux fur three-quarter-length coat, mini-length skirts/dresses).
John Lewis’s weekly sales figures came out yesterday and one of the most interesting points was that shoppers are still buying plenty of summer clothes and accessories, even though the summer clearance sales are over and last minute bargains are hard to find. Now that may seem like a bit of a no-brainer given that…
Burberry has just unveiled the images for its new women’s fragrance, My Burberry Black with actress Lily James appearing in her first ever global ad campaign. It has also given details of a major program to promote the scent on social media. In a first for the brand, James took over Burberry’s Snapchat account today, culminating in the reveal…
A few months ago, an NPD report came out saying that the bra of choice for the millennial woman is the sports bra or the crop top-style bralette. Now it seems that even the queen of the sexy push-up and padded bra, Victoria’s Secret, has got the message.
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