Stella Sport by Stella McCartney/Adidas

Athleisure evolution: From fad to core category

If you wanted evidence of how athleisure is boosting the activewear market, look no further than the latest Mintel report. The researcher expects a record £7bn in UK sports goods sales this year, that’s a 7% rise in a retail market that’s not exactly on fire at the moment. No surprise that this growth isn’t…

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JD Sports: Riding high on the athleisure wave

A few years ago, Sports Direct tycoon Mike Ashley vowed to finish off rival JD Sports. Not only did he fail in that aim but JD has gone from strength to strength (while Sports Direct has issued profit warnings) and JD’s latest results show that the athleisure trend is helping it to prosper. Once upon…

Ivy Park by Beyoncé: Athleisure’s biggest launch yet

Beyoncé and Philip Green have given us a sneak preview (well, as sneaky as it’s possible to get when got a global publicity campaign behind it) of the new Beyoncé Ivy Park athleisure line. The big names in sports may be aggressively targeting the female consumer and female-focused brand like Lululemon may be enjoying a…