I never quite understood why people buy celebrity ranges but they do and despite celeb labels and collaborations getting a bad reputation after some of the cheap junk turned out in decades past, consumers will pay some hefty sums for a slice of the celeb pie these days.
What’s the one ‘connected’ item you feel your really can’t do without? For many of us it’s obviously not a smartwatch. Despite the entire industry launching one (New Balance and Emporio Armani are the latest), consumers are relatively unconvinced about the need for something that can do not much more than their smartphone can do.…
Some press releases drive me mad and this one really did it for me today. No, it didn’t contain words like “I’m thrilled to be…” or “we’re so excited”, the kind of pointless puff that send me instantly to the delete button. Instead, because the Marc Jacobs Beauty brand likes to spell its name in lower…
Rimmel London has unveiled its first campaign featuring supermodel/social media influencer Cara Delevingne. The affordable make-up brand, which is known for its use of British celebrity models including Kate Moss and Georgia May Jagger, unveiled Delevingne as its latest ‘face’ earlier this year.
We all want to know what it is that rocks certain consumer groups’ world and US teens are one of the key groups whose heads brands want to get inside. So it’s good news that investment bank and asset manager Piper Jaffray has asked them. The latest twice-yearly Piper Jaffray Taking Stock with Teens Survey…
Burberry has just unveiled the images for its new women’s fragrance, My Burberry Black with actress Lily James appearing in her first ever global ad campaign. It has also given details of a major program to promote the scent on social media. In a first for the brand, James took over Burberry’s Snapchat account today, culminating in the reveal…
The gap between fragrance launches has narrowed over the years as fashion firms maximise the spin-off cash their brand names can generate. But not Louis Vuitton. The ultra-luxe brand will launch its latest scent on September 1, a mere 70 years after its last one.
The luxury sector is being closely watched at the moment for any signs of a recovery, or even of a further downturn. And none is more closely watched than the world’s biggest, LVMH. So what did the Louis Vuitton and Fendi owner serve up yesterday? Well first of all, a definite statement that it intends…
When you have a lot of hair on your face you’re less likely to invest in skincare. That’s an unfortunate side effect of the on-going beard trend and it means growth in the UK male skincare market is grinding to a halt. Now quite a lot of men have beards these days and it sometimes…
The latest gorgeous, pouting face of a beauty brand is… David Beckham. Yep, striking a blow for older models, the 41-year-old is teaming up with L’Oréal’s Biotherm brand. But this is no attempt to target older consumers. In fact, millennials are the consumers in Biotherm’s sights.
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