Dior is making the most of its appointment of a female designer of its womenswear for the first time in its history with its latest campaign starring Jennifer Lawrence in pieces from the pre-fall collection and discussing Maria Grazia Chiuri in a behind-the-scenes video.
Some press releases drive me mad and this one really did it for me today. No, it didn’t contain words like “I’m thrilled to be…” or “we’re so excited”, the kind of pointless puff that send me instantly to the delete button. Instead, because the Marc Jacobs Beauty brand likes to spell its name in lower…
All of a sudden this year it feels like I can’t ignore Christmas ads. It used to be that it was only the big seasonal campaigns that felt that way. But since retailers committed mega budgets to Christmas and starting getting ultra competitive about who wins the ‘likes’ war, well it’s just one more Christmas…
Holiday season campaigns are starting to come through thick and fast and so far they seem to be dividing into two types – touchy-feely animations that are big on digital and touchy-feely non-animations that are big on digital. American Eagle Outfitters is going for the latter and is extending its #WeAllCan Fall 2016 campaign into…
Rimmel London has unveiled its first campaign featuring supermodel/social media influencer Cara Delevingne. The affordable make-up brand, which is known for its use of British celebrity models including Kate Moss and Georgia May Jagger, unveiled Delevingne as its latest ‘face’ earlier this year.
OK, back to blog posting after a too-busy week (doing paid work). So what shall I talk about? The US presidential election? The Labour shadow cabinet? Samsung’s PR nightmare over the Galaxy Note 7? Nah, let’s be really shallow. Ugg has announced its first ever creative brand partnership with Alexa Chung as part of its…
Social media is the great hope for brand marketers, potentially representing a way of directly reaching customers while also being extremely cost effective. But the picture isn’t all rosy as a new study of 70,000 consumers globally shows. Kantar TNS’s Connected Life study shows more than a quarter (26%) of consumers saying they ignore posts or…
Gucci has released the images for its Resort 2017 campaign and while they follow the general Alessandro Michele template, they do contain the odd surprise.
We won’t get to see Anthony Vaccarello’s first outing for Saint Laurent until September 27 but for now he’s teased the new collection on Instagram with an image of Anja Rubik.
The trend police tell us that stretch denim is so over. Now it’s all about the hard stuff. Rigid denim of the kind I remember from my youth when stretch denim was about as uncool as it was possible to get. Which puts the ultra-cool among us at odds with much of what’s going on…
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