Who won NYFW’s social media war?

It used to be that coming out on top during fashion week meant getting the best review from the doyennes of international fashion journalism. Now, not so much. Who cares about getting a great review from Suzy Menkes when digital engagements from millions of us are the new measure of success?

Mango AW16 first campaign

Mango: Latest trend campaign goes social media-heavy

Mango has released details of its latest monthly trend ‘campaign’ and also said that it will be upping its social media commitments with this particular launch. The retailer, which earlier this year, moved to a monthly trends model and away from a two-seasons one, has given details of the first of its four AW16 trend…