Victoria Beckham SS17

Victoria Beckham: Softness, slouch and the power of colour

What was the best clue to one of the key trends for SS17 at Victoria Beckham’s show on Sunday? Was it the models or was it the pop-star-turned-serious-designer herself as she took her bow? Actually, it was the latter. The woman whose career has been notable for ultra-minis, wiggle dresses and skinny pants appeared in…

Lily James, My Burberry Black

My Burberry Black campaign: Lily James, Snapchat and Duffy

Burberry has just unveiled the images for its new women’s fragrance, My Burberry Black with actress Lily James appearing in her first ever global ad campaign. It has also given details of a major program to promote the scent on social media. In a first for the brand, James took over Burberry’s Snapchat account today, culminating in the reveal…

Balmain AW16 campaign

AW 16 Balmain campaign: Superstars, sobs and surprises

Olivier Rousteing at Balmain has gone down the supermodel/superstar route for his AW16 campaign. No surprise there. But what is surprising is the overall feel of the Steven Klein-photographed shots that move away from Balmain’s usual “hey, look at me, I’m sexy” approach in favour of a more moody look. So the various campaign stars…