High intensity interval shopping? eBay’s ’emotional tech’ pop-up says yes
Ebay has opened the world’s first store powered by emotion just in time for Giving Tuesday and also revealed just how stressful Christmas shopping can be.
Logo lovers? Not so much for handbags says NPD
We’re still logo fans – at least when it comes to buying handbags – but we’re getting less so. That’s the conclusion of a new report from NPD Group. The researcher said one-third of the handbags purchased in the US in the 12 months to June had no visible logo and sales of logo-free handbags increased…
Nike, Kors, athleisure, denim, Amazon Prime and Disney: What (affluent) US teens like
We all want to know what it is that rocks certain consumer groups’ world and US teens are one of the key groups whose heads brands want to get inside. So it’s good news that investment bank and asset manager Piper Jaffray has asked them. The latest twice-yearly Piper Jaffray Taking Stock with Teens Survey…
Social media and branded content: What consumers think globally
Social media is the great hope for brand marketers, potentially representing a way of directly reaching customers while also being extremely cost effective. But the picture isn’t all rosy as a new study of 70,000 consumers globally shows. Kantar TNS’s Connected Life study shows more than a quarter (26%) of consumers saying they ignore posts or…
It’s going to be a social media Christmas (and Halloween) say new reports
It’s that time of year again. Furniture ads start telling us we can take delivery by Christmas, every evening in the suburbs is punctuated by idiots setting off fireworks, and you start to think you must visit Selfridges’ Christmas shop rather than tutting and mumbling “how ridiculous”. Plus we get deluged with reports about how…
Smartphones: Great cameras, but still third choice for fashion shopping
We’re buying more and more fashion on our smartphones these days but it seems laptop and desktop computers, as well as the tablets that we use to browse while lounging on our sofas, are still our favourite devices for actually spending.
Older women and fashion: The big issue
When I was a kid, women always seemed to look older than they do now. Of course, everyone looks old when you’re tiny. But looking back at films and pictures, it seems that despite the teenage youth-quake, when women hit 25 they felt they had to grow up so 25-year-olds dressed like their mums and by…
Mobile wallets: French shoppers say “non merci”
Samsung Pay celebrated its first birthday last month and hit 100m transactions worldwide (well, from the seven countries in which it was available). But in a world where m-commerce is surging, there still seems to be a lot of consumer resistance to smartphone-based mobile wallets in some countries. That’s despite many shoppers in those countries…
Millennials: Generation Hedonist says spend now, save later
You only live once. That’s the attitude of a many young adults and it means they’d rather spend than save, a new survey says. Yes, it’s those millennials again – the current favourite generation to be surveyed, scrutinised and analysed – and this study suggests they’re worried about their future but not necessarily worried enough…
How retailers get it wrong: Product is right but messaging is way off
John Lewis’s weekly sales figures came out yesterday and one of the most interesting points was that shoppers are still buying plenty of summer clothes and accessories, even though the summer clearance sales are over and last minute bargains are hard to find. Now that may seem like a bit of a no-brainer given that…
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