Idris Elba Superdry launch blocks Regent Street

Say what you like about celebrity fashion ranges but there’s one thing you can’t fault about them – they really get people excited, not only about buying fashion, but also about queuing for hours in the cold to buy it. I had trouble negotiating my way down Regent Street, London, this afternoon. The queues for the Idris Elba collection launch spread down and across the street outside Superdry’s flagship store.