Welcome to the year 2000. That’s what it felt like watching Tom Ford’s latest runway collection yesterday. Is that a criticism? Not at all, because the collection was really rather good.
Yesterday was a day for honesty in the fashion industry. Not only did Under Armour’s CFO Chip Molloy (great name) admit that the fast-growing brand only sponsored the US Olymics team for the social media buzz it generated rather than for a sales boost, but Gap’s CEO admitted that there are no compelling trends to…
Since the 1960s, mini skirts have either been ‘in’ or ‘out’. Whether that meant Alaïa-style 80s bandage minis or 60s homage A-lines, there was a definite line drawn as to whether it was on-trend enough to deserve a place in your wardrobe. But 50-plus years after its invention, the mini is a classic, which means…
Topshop has released more of its AW16 campaign images featuring Taylor Hill. What we get isn them is a casual, urban approach and a series of heavily on-trend pieces (embellished biker, floral slip dress, subverted sports, faux snakeskin bag, a must-have leopard faux fur three-quarter-length coat, mini-length skirts/dresses).
Uniqlo isn’t the first brand you’d think of when it comes to inspiring ads. But the Japanese casualwear giant has just unveiled its very first global campaign for Lifewear and has stepped up a notch in the process.
We all know about Abercrombie & Fitch’s much-publicised business problems and how it’s racing to leave behind the oh-so-white, overtly sexy image that turned it into Aber-zombie on the sales front. Well it’s about to release a new collection and a new campaign that should help it further its ambition to return to full health.
Mulberry is feeling a lot more confident these days, given its recent sales recovery after backtracking on its failed ultra-luxe strategy. Although the move to more affordable prices isn’t reflected in its AW16 ad campaign for the new collection as the star product is the new Chester bag, which starts at an eye-popping £1,295.
Olivier Rousteing at Balmain has gone down the supermodel/superstar route for his AW16 campaign. No surprise there. But what is surprising is the overall feel of the Steven Klein-photographed shots that move away from Balmain’s usual “hey, look at me, I’m sexy” approach in favour of a more moody look. So the various campaign stars…
Mango has released details of its latest monthly trend ‘campaign’ and also said that it will be upping its social media commitments with this particular launch. The retailer, which earlier this year, moved to a monthly trends model and away from a two-seasons one, has given details of the first of its four AW16 trend…
Alessandro Michele has moved the Gucci ad campaign roadshow from last season’s Berlin to Tokyo for AW16 with a continuation of the ultra-luxe-fashion-against-an-everyday-backdrop trend that’s still serving the brand well. But then Michele is all about continuity and evolution. Having shaken up the brand profile in order to break with the Frida Giannini era in…
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