A few years ago, I couldn’t tell a Millennial from any other member of society. Now barely a day goes by when I don’t have to write something with the word Millennial in the headline. As an unreconstructed Baby Boomer it drives me mad. So it’s a refreshing change for the Demographic of the Day…
For someone who usually has a lot to say I’m (almost) lost for words. Waking up on November 9 2016 feels like June 24 2016, only 100 times worse. So what has this year taught us? Lying is ok. Demonising Poles, Romanians, women, Mexicans, Muslims, and just about anyone else is perfectly ok.
We’re still logo fans – at least when it comes to buying handbags – but we’re getting less so. That’s the conclusion of a new report from NPD Group. The researcher said one-third of the handbags purchased in the US in the 12 months to June had no visible logo and sales of logo-free handbags increased…
We all want to know what it is that rocks certain consumer groups’ world and US teens are one of the key groups whose heads brands want to get inside. So it’s good news that investment bank and asset manager Piper Jaffray has asked them. The latest twice-yearly Piper Jaffray Taking Stock with Teens Survey…
It’s that time of year again. Furniture ads start telling us we can take delivery by Christmas, every evening in the suburbs is punctuated by idiots setting off fireworks, and you start to think you must visit Selfridges’ Christmas shop rather than tutting and mumbling “how ridiculous”. Plus we get deluged with reports about how…
When I was a kid, women always seemed to look older than they do now. Of course, everyone looks old when you’re tiny. But looking back at films and pictures, it seems that despite the teenage youth-quake, when women hit 25 they felt they had to grow up so 25-year-olds dressed like their mums and by…
You only live once. That’s the attitude of a many young adults and it means they’d rather spend than save, a new survey says. Yes, it’s those millennials again – the current favourite generation to be surveyed, scrutinised and analysed – and this study suggests they’re worried about their future but not necessarily worried enough…
A new survey shows just how important listing e-tail prices in local currencies is for shoppers. The survey, from business translation specialist One Hour Translation, shows that 80% of UK consumers won’t buy from sites if the prices aren’t listed in British pounds. That’s a big problem in itself given the that the UK online…
There’s more evidence from the US that consumers will carry on shopping but that bargains are their major focus. RetailMeNot has released a new study showing that back-to-school (BTS) spending should rise this year, but that even the affluent want deals and that price cuts tempt us all to spend more.
Some good news that suggests a healthy chunk of shoppers are still willing to spend post-Brexit vote. Retail marketing agency Live & Breathe has found that despite consumer confidence being low, most UK shoppers don’t have any immediate plans to change their spending (including Christmas 2016).
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