Some press releases drive me mad and this one really did it for me today. No, it didn’t contain words like “I’m thrilled to be…” or “we’re so excited”, the kind of pointless puff that send me instantly to the delete button. Instead, because the Marc Jacobs Beauty brand likes to spell its name in lower…
All the money Burberry and the rest of the luxury sector are spending on digital advertising had to come from somewhere and now we know where. It’s print, and more specifically newspapers that are suffering. A new Zenith Luxury Advertising Expenditure report shows that digital adspend will continue to rise during this year and next…
Cara Delevingne didn’t retire from modelling for long did she? So far she’s popped up in a new Chanel eyewear campaign photographed by Karl Lagerfeld and now she’s pouting the face of the new Saint Laurent La Collection de Paris campaign.
Jane Birkin is one of those people who the fashion industry sees as one of its own but who manages to rise serenely above it all (except when objecting to cruelty to crocs involved in making the famous Hermès Birkin bag). But maybe it’s that too-cool-to-care approach that’s so appealing. Anyway, she’s just been unveiled at the new…
Instagram, the fashion and beauty sector’s favourite social media channel, is taking a leaf out of parent Facebook’s advertising book with reports that it’s building specific profiles for businesses (just like Facebook’s Brand Pages), data on the performance of brand posts, and extra functionality to boost advertising through mobile devices.
Karlie Kloss has landed yet another campaign for SS16. This time it’s shoe specialist Kurt Geiger in a campaign named Everything But The Dress that may have a can’t-miss-it sports theme but it’s pushing shoes (and bags) that aren’t necessarily particularly sporty.
First the disclosure – I LOVE the SS16 Chloé collection. Those colour combos, the contrast between the semi-opaque silks and the sporty separates, the slip dresses, the sandals, the dungaree maxidress, the lace and much more. So I was always going to like the ad campaign too (unless they messed it up really badly of…
Late last year Mango said it would move to a new, even-faster-fashion business model and it has just unveiled the first push in this programme – with Kendall Jenner in a starring role. The company has just unveiled Tribal Spirit, the first of four trends to be showcased in ad campaigns for SS16. It will launch…
It’s always a bit weird when a designer’s final collection for any brand goes on sale. And it’s equally strange when the ad campaign is unveiled for that collection, which is the case for Balenciaga this season. While Balenciaga is poised for a new era under Demna Gvasalia, the fact is that the product (and…
Cultural appropriation complaints don’t seem to have stopped Valentino’s designers from choosing Africa for their SS16 campaign shots. And they chose a photojournalist to capture the campaign.
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