Asos may be powering ahead despite the Brexit vote, as its latest sales figures showed today. But it doesn’t look like many of its UK fashion retail peers are, or does it? No, according to the British Retail Consortium (BRC). That said, it’s still early days and contradictory figures seem to be emerging too with…
Good news from Asos today. The pureplay fashion e-tailer saw total sales rising 30%, or 26% currency-neutral to £514.6m in the four months to June 30, a slight acceleration from a still-enviable 25% currency-neutral rise in the 10 months to the end of June. Yippee.
There was a time when a retailer launched a limited edition collection with a big name designer, advertised it then watched it (hopefully) sell out. But this is a new age and social media is where it’s at so the process of letting people know about your hot new collaboration is so much more complicated.…
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