Adidas ups athleisure-technology ante with Atlanta Speedfactory announcement
And the US location for Adidas’s US Speedfactory? Atlanta wins the prize. Although is it such a prize? While a major new manufacturing plant for a big-league brand would usually be greeted by champagne corks popping, the Speedfactory is a robot-operated plant with the 50,000 pairs of shoes it’s expected to make next year all…