Too many high-end designer brands are getting it oh-so-wrong when it comes to their e-commerce sites says a new report. And you might be surprised who are the sector stars and who are failing to maximise opportunities online.
Fashion, handbags, accessories, wearable tech and the website were all standout performers at John Lewis in the latest week, which is good news. But has the week been generally positive given that seven days ago John Lewis reported week-on-week sales up an astonishing 60.1% thanks to Black Friday? Now that the dust has settled, have the…
It may not be the world’s most mature e-commerce market but it’s set to grow 10-fold in the next five years. Which market am I talking about? India, of course. A new report says it’ll be worth $100bn in five years and perhaps $250bn in a decade, as internet penetration increases, more consumers get smartphones…
Hey, guess what – e-commerce is becoming really important to the luxury sector but not enough luxury brands quite ‘get it’ yet. OK, tell us something we don’t know. But cynicism aside, it’s always interesting when someone pulls that kind of information together and puts it into context. And that’s what L2’s latest Digital IQ…
It’s a challenging time for the luxury sector as profits take a dive due to… well, you know, the usual suspects – Russia, the Middle East, China – all those places that used to be the very reason luxury did so well. So how about Burberry? Well, on Thursday the UK luxury leader said its…
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