Lily James, My Burberry Black

My Burberry Black campaign: Lily James, Snapchat and Duffy

Burberry has just unveiled the images for its new women’s fragrance, My Burberry Black with actress Lily James appearing in her first ever global ad campaign. It has also given details of a major program to promote the scent on social media. In a first for the brand, James took over Burberry’s Snapchat account today, culminating in the reveal…

Guess what drove US prestige beauty in 2015

Was 2015 a good year for beauty sales? We should hope so because it certainly wasn’t for fashion. So it’s with some relief that I read the latest NPD release, which said sales for the US prestige beauty industry reached $16bn last year, a 7% rise. It looks like that consumers who were saying ‘no…