Stella Sport by Stella McCartney/Adidas

Athleisure evolution: From fad to core category

If you wanted evidence of how athleisure is boosting the activewear market, look no further than the latest Mintel report. The researcher expects a record £7bn in UK sports goods sales this year, that’s a 7% rise in a retail market that’s not exactly on fire at the moment. No surprise that this growth isn’t…

Ivy Park by Beyoncé: Athleisure’s biggest launch yet

Beyoncé and Philip Green have given us a sneak preview (well, as sneaky as it’s possible to get when got a global publicity campaign behind it) of the new Beyoncé Ivy Park athleisure line. The big names in sports may be aggressively targeting the female consumer and female-focused brand like Lululemon may be enjoying a…