Who says Nicolas Ghesquière isn’t up to the job of creation control as LVMH’s biggest moneyspinner? As a not-always-brilliant Fashion Month ended on Tuesday, he turned out to be spot on, silencing the whispers about his future at the brand, for now at least.
Remember Sport Luxe? It was a big trend a few seasons ago when luxury designers added some sporty touches to their collections (while also loading them with embellishment and other unsporty details). It was quite popular I seem to remember.
And the US location for Adidas’s US Speedfactory? Atlanta wins the prize. Although is it such a prize? While a major new manufacturing plant for a big-league brand would usually be greeted by champagne corks popping, the Speedfactory is a robot-operated plant with the 50,000 pairs of shoes it’s expected to make next year all…
If you wanted evidence of how athleisure is boosting the activewear market, look no further than the latest Mintel report. The researcher expects a record £7bn in UK sports goods sales this year, that’s a 7% rise in a retail market that’s not exactly on fire at the moment. No surprise that this growth isn’t…
One trend that’s hit the runways with a bang for AW16 is the puffer (or down) jacket and it’s been accompanied by that love-it-or-loathe-it key item, the retro ski pant. Which is good news. How so? Well, we’ve heard a lot of complaints about too-warm weather from fashion retailers in recent months. But one group…
If you’re not yet convinced about the impact women are having on sales for sports brands, then Puma’s latest results and other big news should convince you. Puma already has Rihanna as a creative director and today confirmed that Kylie Jenner has signed up to front a campaign too (despite her brother-in-law Kanye West insisting…
How important is ‘athleisure’ as a trend that’s impacting sales figures for sportswear companies? Well, sports brands never really own up to that. But the sales growth some of the big names are seeing suggests that it’s a real sales driver. Just look at Under Armour’s latest results. The company released its Q4 figures yesterday, turning…
The German sports clothing and footwear market is growing and women are key. But they’re buying for fashion not fitness. And Germans are happy to pay 40% more for their sports shoes than the rest of Europe too.
Poor working conditions. Inability to meet demand. Slow trend response. They’re all consequences of the move to low-cost manufacturing in factories many thousands miles from brands’ creative centres… until now, that is. Fashion has finally got what the car industry has known for decades – robots can make a difference, a BIG difference. A German…
Now that’s something you don’t see every day. Big sports star thinks trainer prices are too expensive, launches own shoe line, sells them at $15 a pair. The BBC reported today that Basketball star Stephon Marbury is reviving his Starbury shoe line (it originally launched in 2008 but failed a year later) with shoes set…
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