Primark: Not into e-tail but big on engaging customers via social media

Primark USA: Pricing, Primania and who cares about digital?

Will Primark succeed in the US long-term? And what effect will that success have on the wider US fashion retail sector? Those are two questions that spring to mind having seen a report from MarketWatch (based on a Morgan Stanley pricing survey) that says US clothing retailer prices are more than triple Primark‚Äôs and the…