The gap between fragrance launches has narrowed over the years as fashion firms maximise the spin-off cash their brand names can generate. But not Louis Vuitton. The ultra-luxe brand will launch its latest scent on September 1, a mere 70 years after its last one.
The traditional view of Chinese manufacturing is of giant factories full of low-paid workers producing goods that Western countries just can’t produce quite as cheaply any more. And that view was correct… one upon a time. But a lot of cheap manufacturing has moved to other countries as wages in China rise along with educational…
Guess is going green with denim this autumn as it links up with Cotton Inc’s Blue Jeans Go Green program. It’s the latest move in a series of initiatives by denim specialists and general fashion retailers to reduce their environmental footprint and connect with sustainability-focused consumers.
Uniqlo isn’t the first brand you’d think of when it comes to inspiring ads. But the Japanese casualwear giant has just unveiled its very first global campaign for Lifewear and has stepped up a notch in the process.
There’s a huge buzz around this runway season as it’s the one where the whole ‘show now, buy now, wear now’ movement really kicks in. And there’s a huge buzz around the ad campaigns that are being released thick and fast at the moment. So when Burberry releases teaser images from its upcoming collection via…
River Island is going tech-heavy following the opening of a new Shoreditch, London, office this month. The high street fashion brand has opened a centre that’s both office and “digital collaboration space” that will house 70 staffers. Not that it’s given us much detail about exactly what will happen there. CEO Ben Lewis said: “River…
And the US location for Adidas’s US Speedfactory? Atlanta wins the prize. Although is it such a prize? While a major new manufacturing plant for a big-league brand would usually be greeted by champagne corks popping, the Speedfactory is a robot-operated plant with the 50,000 pairs of shoes it’s expected to make next year all…
Two countries, two groups of consumers, two sets of figures. One similar result. Whether it’s Brexit blues or election uncertainty, it seems consumers in the UK and US just aren’t in a spending mood at the moment. At least they’re not in the mood to buy certain things.
How times change. The girl-on-girl sexiness of Balenciaga’s main seasonal ad campaigns under Alexander Wang has been replaced by a grittier, more product-focused approach under his successor Demna Gvasalia.
Michael Kors and Ralph Lauren have a headache. Their very American versions of luxury and their close links to department stores just aren’t delivering growth these days.
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