The German sports clothing and footwear market is growing and women are key. But they’re buying for fashion not fitness. And Germans are happy to pay 40% more for their sports shoes than the rest of Europe too.
It’s said that you can tell you’re getting old when policemen start to look really young. But as I don’t meet many policemen, for me, it’s more about pop stars, movie stars, and sports stars… some don’t even look old enough to have left school. And occasionally they’re not. In fact, the newest name to make an…
What’s the top wearable technology brand? No, it’s not one named after a fruit. It’s the (relatively) humble Fitbit, which managed to keep its lead in the global wearables sector in Q3, despite both Apple and Xiaomi giving it a run for its money in second and third places. The latest sector report from research…
Poor working conditions. Inability to meet demand. Slow trend response. They’re all consequences of the move to low-cost manufacturing in factories many thousands miles from brands’ creative centres… until now, that is. Fashion has finally got what the car industry has known for decades – robots can make a difference, a BIG difference. A German…
Now that’s something you don’t see every day. Big sports star thinks trainer prices are too expensive, launches own shoe line, sells them at $15 a pair. The BBC reported today that Basketball star Stephon Marbury is reviving his Starbury shoe line (it originally launched in 2008 but failed a year later) with shoes set…
I’m a big fan of Moncler (and cold weather clothing in general). So the news that another ski-based brand, Rossignol, wants to boost its fashion credentials, is pretty exciting. The company has named ex-Balmain, Cavalli and Costume National exec Alessandro Locatelli to lead the charge into the fashion arena and will join in with Milan…
Philip Green is treading boldly. His popular fashion retailer Topshop has announced a giant deal with Beyoncé to make athleisure and streetwear. But this is no ordinary collaboration – after all, when you hook up with one of the world’s most famous women, it to be something more than the kind of deal you’d do…
“Short-term turbulence” is what Billabong’s CEO is calling it. But investors saw it differently. The surfwear specialist gave a trading update and the news wasn’t good. So what did CEO Neil Fiske have to say (and bear in mind that with the share price plunging 23% it must have been pretty bad)?
Just spotted a new NPD research report about the French sports shoe market, which made me remember that France may be going through tough times at the moment but let’s not forget, it’s a big, vibrant market. The fact is that sports footwear is on a roll in France, driven by the fashion market (44%…
Nike wants women, lots of them. It certainly needs them if it’s going to achieve its aim of $11bn in women’s activewear sales by 2020 from the current $5.7bn. A little over-ambitious? Perhaps not. The segment grew 20% in Nike’s last financial year, double the rate of its men’s business. Christina Shi, head of Nike’s…
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