Too many high-end designer brands are getting it oh-so-wrong when it comes to their e-commerce sites says a new report. And you might be surprised who are the sector stars and who are failing to maximise opportunities online.
We’ve got used to online sales rising faster than physical store sales. But we’ve also got used to the fact that the volume of goods bought through those physical stores is so many times larger than digital shopping that the channel is still way out in front in terms of market share. But not for much…
Another day, another tech initiative from Burberry. The company has linked up with DreamWorks Animation for a product campaign making use of 3D tech and the world-famous Piccadilly Circus, London, curved screen. Passers-by will be able to design a personalised heritage scarf on their smartphones and the result will appear on the screen, according to…
Alibaba’s getting serious about the quality of the goods on its platforms and wants to attract more high-end brands. How’s it going to do it? The poacher is turning gamekeeper. The e-commerce giant frequently criticised for allowing counterfeit or low quality goods onto its sites is teaming up with four third-party inspection agencies to boost…
A survey of fashion retailers in the UK last year saw 50% of them saying that maintaining customer loyalty is their biggest challenge. That’s no surprise really. A loyal customer is a very cost-effective customer as retailers don’t have to spend a lot of money to lure them in (although sensible retailers will definitely invest in…
It may not be the world’s most mature e-commerce market but it’s set to grow 10-fold in the next five years. Which market am I talking about? India, of course. A new report says it’ll be worth $100bn in five years and perhaps $250bn in a decade, as internet penetration increases, more consumers get smartphones…
So, the dust has settled on Black Friday and Cyber Monday and we can finally see what impact they had on shopping. In the UK, it was … well, very little. Really? After all that fuss, crashed websites and reports of surging sales? Yes, according to a report from Visa and Markit that showed little…
Hey, guess what – e-commerce is becoming really important to the luxury sector but not enough luxury brands quite ‘get it’ yet. OK, tell us something we don’t know. But cynicism aside, it’s always interesting when someone pulls that kind of information together and puts it into context. And that’s what L2’s latest Digital IQ…
Debenhams’ online sales are rising. Yippee. Debenhams physical store sales are… well, we won’t be sure until its trading update comes out in January. But some people in the know are concerned. Now, we’re used to department stores reporting ever-increasing online sales as a complement to sales made face-to-face. But Debenhams, analysts believe, has a…
Are Black Friday and Cyber Monday really worth the effort? Let’s ask John Lewis. The department store operator’s latest figures suggest that maybe they are. How so? Well, it’s sales in the last seven days rose 4.8% year-on-year and – wait for the drum roll – 60.1% compared to the previous week. Cue fireworks, Christmas…
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