Billabong: badly battered but bullish

“Short-term turbulence” is what Billabong’s CEO is calling it. But investors saw it differently. The surfwear specialist gave a trading update and the news wasn’t good. So what did CEO Neil Fiske have to say (and bear in mind that with the share price plunging 23% it must have been pretty bad)?

Kendall & Kylie Jenner – proof of a slow trend cycle

One of the things people outside the fashion and beauty industries like to say about trends is that they’re “getting faster” these days. Hmmm. That’s one of those claims that always bugs me. The fact is, trends move as slowly as they always have done. Many of the most commercial silhouettes and key items today…

Nike & women: Fitness or fashion?

Nike wants women, lots of them. It certainly needs them if it’s going to achieve its aim of $11bn in women’s activewear sales by 2020 from the current $5.7bn. A little over-ambitious? Perhaps not. The segment grew 20% in Nike’s last financial year, double the rate of its men’s business. Christina Shi, head of Nike’s…