David Beckham scores big with Biotherm grooming deal

The latest gorgeous, pouting face of a beauty brand is… David Beckham. Yep, striking a blow for older models, the 41-year-old is teaming up with L’Oréal’s Biotherm brand. But this is no attempt to target older consumers. In fact, millennials are the consumers in Biotherm’s sights.

Brand Beckham: How much is it worth today?

At this time of year it does us good to think of those less fortunate than ourselves. Consider the Beckhams, ex-footballer David, ex-pop star Victoria and all those kids. Struggling to find new careers, bringing up a young family, conducting a relationship across several continents… it’s tough. And their fashion and branding business is earning…