All the money Burberry and the rest of the luxury sector are spending on digital advertising had to come from somewhere and now we know where. It’s print, and more specifically newspapers that are suffering. A new Zenith Luxury Advertising Expenditure report shows that digital adspend will continue to rise during this year and next…
Given the tough time being faced by the luxury sector at present, predictions around Burberry’s results for the year to March 31 ranged from bad to downright awful. So now that the figures are out, what did we actually get? Well, not bad in the circumstances with plenty of focus on the future. And that…
pepper.com revealed some interesting data this week about the internet habits of people in the UK, or at least about the shopping sites they visit and how they get there. There were some no-brainers in there of course (Amazon and eBay are the most popular e-tail sites, Google is top for search and mobile use…
So Prada delivered hugely disappointing results on Friday and promised some ideas about how it would turn itself around at a conference call on Monday. That call has happened. Are we any the wiser?
US department stores are now among the biggest players in the e-tail sector but their profit margins are groaning under the pressure, according to analysts at credit Suisse. Their analysis, reported by Fortune magazine shows that department store websites are popular shopping destinations with around 14% of the revenue of the chains that anchor US malls now…
India is turning into one of the world’s most dynamic e-commerce markets, so it’s perhaps no surprise that Alibaba is planning to get in on the act this year (more of that later). In fact, a new report says the market has been surging but will really take flight in 2016.
An Instagram post from a fashion influencer is worth thousands of dollars of paid advertising, except…. when you’ve paid for it.
Social commerce network Pepper.com has analysed data that shows retailers in the UK are leading the way when it comes to traffic from social media platforms and the number of followers and fans for these websites, compared to Germany and France. And it’s fashion retailers specifically that have the most social media followers in the…
“Get a move on” was the message from Argos chief John Walden yesterday as potential buyers of the business J Sainsbury and Steinhoff continued to do… well, not a lot, ahead of what could be a bumper payday for HRG shareholders next Friday. Actually, that’s not true. The two retail giants who want to buy…
Competition in the purely fashion e-tail sector is heating up but omnichannel retailers are also upping their game. Which means today’s news from Zalando (pureplay) and Target Corp (omnichannel) makes interesting reading. Basically, Zalando is powering ahead, investing in expansion, and has the rise of m-commerce to thank, while Target is going for hell-for-leather into…
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