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Tag Archives: Fossil

Fossil's Misfit Ray

Fossil’s future focus falters: Wearables still not mainstream

Wearables may not be the future of fashion as a whole but they’re the future of the watch sector, right? Hmmm. Like any bold new future, it’s one that’s getting off to a fitful start and that means companies can struggle to make money from it until it’s become completely mainstream.

May 11, 2016 in Wearable tech.

Fossil buys quick fix, $260m Misfit opens wearable tech doors

The problem facing the watch sector came very clearly into focus yesterday. First, Fossil reported sales down 17% in the latest quarter and lowered its outlook for full-year sales as its watches business proved weak. Second, it said it was paying $260m to buy wearable tech company Misfit to boost its presence in smartwatches. And…

November 13, 2015 in Footwear & Accessories, Wearable tech.
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