Guess Jeans_Denim

Denim recycling: Guess joins the eco gang

Guess is going green with denim this autumn as it links up with Cotton Inc’s Blue Jeans Go Green program. It’s the latest move in a series of initiatives by denim specialists and general fashion retailers to reduce their environmental footprint and connect with sustainability-focused consumers.

Guess uses big data tech to boost local in-store shopping

Modern retail is all about omnichannel but finding the sweet spot where the website helps drive traffic into stores and where the stores help drive shoppers online (all while increasing, rather than cannibalising, sales) is hard. Now Guess is planning a tech assault designed to get those clickers through its physical store doors, in the…