So Amazon filed a patent (a couple of years ago) for a floating warehouse that could help it deliver more stuff to us poor stuff-deprived consumers down here on terra firma. The surprise here is perhaps that it took so long to learn about it (top marks to CB Insights analyst Zoe Leavitt). It may…
A few years ago, I couldn’t tell a Millennial from any other member of society. Now barely a day goes by when I don’t have to write something with the word Millennial in the headline. As an unreconstructed Baby Boomer it drives me mad. So it’s a refreshing change for the Demographic of the Day…
L2 is back and just waiting to tell fashion businesses how badly they’re doing at digital. Quite right too. Anyway, at least this time the performance tracker isn’t blasting the luxury sector, it’s mass-to-premium retail that’s under the spotlight. So how are the assorted ranks of footwear, beauty, homewares and fashion brands doing? Well, actually…
In an interview in the past few days, the CEO of merged the Yoox Net-A-Porter Group said: “One of my biggest objectives is to transform the company into a mobile-only company.” While various news outlets jumped on that statement, it’s probably not quite as bold as it seems. Convincing luxury shoppers to permanently abandon a…
Who’s top dog in the US when it comes to luxury brand website visits? The answer might surprise you. Ralph Lauren. At least that’s according to the latest study from digital-marketing company PMX Agency and data-analytics firm Hitwise.
We’re buying more and more fashion on our smartphones these days but it seems laptop and desktop computers, as well as the tablets that we use to browse while lounging on our sofas, are still our favourite devices for actually spending.
Samsung Pay celebrated its first birthday last month and hit 100m transactions worldwide (well, from the seven countries in which it was available). But in a world where m-commerce is surging, there still seems to be a lot of consumer resistance to smartphone-based mobile wallets in some countries. That’s despite many shoppers in those countries…
It’s a funny old world. It used to be that journalists tapped people’s phones, spoke to people who knew them and hung around outside their houses to get information. Nowadays though, they trawl our LinkedIn and Facebook pages, especially if we work for big tech firms. So the latest social media revelation? According to Dow…
There’s big change due at Prada. The company that was always known for being ahead of trend has finally discovered that new-fangled thing called the internet and has a bold new strategy to make the most of this great innovation. After all, analysts think online sales already account for around 2% of Prada group sales.…
Hip Hop-to-fashion entrepreneur Damon Dash has come up with what should eventually be a much cooler version of QVC and Home Shopping Network with the launch of his own online lifestyle TV channel.
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