Nordstrom: Can Olivia Palermo & multimedia ads reach younger market?
Share prices may be tanking globally and department store shares are suffering. But Nordstrom’s shares rose nearly 6% yesterday after it unveiled a new collection with Olivia Palermo and a new ad campaign. Its exclusive Olivia Palermo + Chelsea28 collection features 32 different separates with roots in American sportswear staples, as well as dresses. Nordstrom…