Yoox Net-A-Porter: Mobile-only, seaplane deliveries and ‘EIPs’
In an interview in the past few days, the CEO of merged the Yoox Net-A-Porter Group said: “One of my biggest objectives is to transform the company into a mobile-only company.” While various news outlets jumped on that statement, it’s probably not quite as bold as it seems. Convincing luxury shoppers to permanently abandon a…