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Tag Archives: Puma

Selena Gomez for Coach

Social media’s fashion factor: Selena Gomez, Bella & Gigi Hadid, Kylie Jenner

Coach has confirmed  Selena Gomez as its new brand ambassador and said that yes, the link-up will include “a special design project with Coach executive creative director Stuart Vevers.” So far, so unsurprising. The news about the partnership was widely leaked last week so I’m certainly not telling you anything you don’t already know. But…

December 19, 2016 in Celebrity, Social Media.

Kylie Jenner: Puma reveals images from first campaign

In the 1990s I used to edit hair and beauty magazines. Back then, two things happened: the dominant hair trend became long and straight, and cover stars moved from being models to celebrities. “It’s a trend cycle,” I told myself, giving it 10 years to work through and 15 years to completely fade. What a…

March 14, 2016 in Athleisure, Campaigns, Digital, Social Media.

Future is female for Puma as Rihanna boosts sales, signs up Kylie Jenner

If you’re not yet convinced about the impact women are having on sales for sports brands, then Puma’s latest results and other big news should convince you. Puma already has Rihanna as a creative director and today confirmed that Kylie Jenner has signed up to front a campaign too (despite her brother-in-law Kanye West insisting…

February 18, 2016 in Athleisure, Business, Celebrity, Pop Culture.
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