SS18 key detail: Ready for the ruche hour?

It’s been quite a few years since ruching was the stuff of fashion trends. Without trying to sound like a fashion snob (who, me?), in recent years it’s been the go-to option for value brands looking for a low-hanging-fruit ‘sexy eveningwear’ option.

Loewe, Preen, Versace, Sportmax SS17

SS17 key trend: Drawstring dramas

Parachute styling. Big in the 80s and making comeback every few years ever since. Well it’s back again for SS17 and in a season when the 80s are very much on our minds (with all those big shoulders and almost-ra-ra skirts, how could they not be?) it’s clear the ‘new’ parachute styling owes more to…