Lily James, My Burberry Black

My Burberry Black campaign: Lily James, Snapchat and Duffy

Burberry has just unveiled the images for its new women’s fragrance, My Burberry Black with actress Lily James appearing in her first ever global ad campaign. It has also given details of a major program to promote the scent on social media. In a first for the brand, James took over Burberry’s Snapchat account today, culminating in the reveal…

Mango AW16 first campaign

Mango: Latest trend campaign goes social media-heavy

Mango has released details of its latest monthly trend ‘campaign’ and also said that it will be upping its social media commitments with this particular launch. The retailer, which earlier this year, moved to a monthly trends model and away from a two-seasons one, has given details of the first of its four AW16 trend…

Snapchat: Developing smart glasses?

Is Snapchat set to start making technology products that we can actually touch and wear? That’s the big question that could be answered by some of its recent hires. CNET did some digging and found that the $16bn social media network (used by around 100m teens and younger millennials every day) has about a dozen wearable tech…