It can often be hard to find something new to say about Coach. Stuart Vevers has found a winning formula and has stuck with it. His own brand of maximalism pre-dates the Gucci-driven maximalist trend and features a quirky celebration of Americana with an infusion of Brit boy cool.
In the interests of full disclosure, I have to say that I love Coach. Have done for several years, ever since Stuart Vevers was parachuted in to turn what was a fairly staid ‘affordable luxury’ brand into one with real fizz.
OK, first the disclosure. I’m a Coach fan. Have been for what feels like ages but is actually precisely one year and five months. That was when I first woke up and glanced at the previous evening’s SS16 show pictures. Since then, I’ve not had any quite so big “wow” moments for the other collections…
To call the Coach SS17 presentation yesterday a car crash of a show isn’t actually a criticism. In fact, the giant set that featured beaten up American classic cars piled on top of each other, car crash style, simply added to the collection’s overall theme. And that was? Well, 50s Americana of course. But this…
All company results are interesting but some are undeniably more interesting than others. Which is why the premium-to-luxury handbag trio of Michael Kors, Kate Spade and Coach is such a fascinating roller coaster read. The story so far: Coach really owns premium accessories for much of this century but then falters and brings in Stuart…
Years ago I used to headline every Coach results story with words like “unstoppable” or “powering ahead”. But then came the inevitable reversal when profits fell off a cliff and it seemed the whole world was buying Michael Kors bags instead. So it’s good news that, after a bruising period, Coach appears to be back…
I’m beginning to feel like a broken record. For those of you too old to remember broken records, when an old-style vinyl disc got scratched, the needle would get stuck and repeat the same bits again, and again, and agin…. Well that’s me this NYFW. The words I’m stuck on are “shearling coats,” “oversized parkas,”…
Sighs of relief all round on Tuesday at Coach Inc as it gears up for its 75th anniversary year. The American handbag maker finally managed to push its revenue upwards in Q2. It was the first time in 10 quarters (yes two-and-a-half-years) that it had achieved this feat and its shares soared as a result.
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