We all want to know what it is that rocks certain consumer groups’ world and US teens are one of the key groups whose heads brands want to get inside. So it’s good news that investment bank and asset manager Piper Jaffray has asked them. The latest twice-yearly Piper Jaffray Taking Stock with Teens Survey…
Yesterday was a day for honesty in the fashion industry. Not only did Under Armour’s CFO Chip Molloy (great name) admit that the fast-growing brand only sponsored the US Olymics team for the social media buzz it generated rather than for a sales boost, but Gap’s CEO admitted that there are no compelling trends to…
How important is ‘athleisure’ as a trend that’s impacting sales figures for sportswear companies? Well, sports brands never really own up to that. But the sales growth some of the big names are seeing suggests that it’s a real sales driver. Just look at Under Armour’s latest results. The company released its Q4 figures yesterday, turning…
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