New In: Torrid ups the fashion stakes

It’s been a long time coming but the plus-size sector is finally seeing more real fashion launches (rather than product that gives a nod to trends but is more about the sizing than the style). The latest launch is from fast-growing specialist retailer Torrid, with its Insider Collection. This limited edition capsule collection launches today.…

Lyst goes for the kill with data-based ad debut

Someone’s bound to complain. Lyst, the aggregated fashion e-commerce platform, has just released its first brand advertising campaign and on the surface it’s, well… provocative. The creative concept takes glossy fashion imagery and contrasts it with provocative headlines, grounded in the platform’s own data insights. Lyst says it’s a “bold, irreverent take on ‘conventional’ high…