Ivy Park by Beyoncé: Athleisure’s biggest launch yet
Beyoncé and Philip Green have given us a sneak preview (well, as sneaky as it’s possible to get when got a global publicity campaign behind it) of the new Beyoncé Ivy Park athleisure line. The big names in sports may be aggressively targeting the female consumer and female-focused brand like Lululemon may be enjoying a…