Coach has confirmed Selena Gomez as its new brand ambassador and said that yes, the link-up will include “a special design project with Coach executive creative director Stuart Vevers.” So far, so unsurprising. The news about the partnership was widely leaked last week so I’m certainly not telling you anything you don’t already know. But…
Holiday season campaigns are starting to come through thick and fast and so far they seem to be dividing into two types – touchy-feely animations that are big on digital and touchy-feely non-animations that are big on digital. American Eagle Outfitters is going for the latter and is extending its #WeAllCan Fall 2016 campaign into…
Social media is the great hope for brand marketers, potentially representing a way of directly reaching customers while also being extremely cost effective. But the picture isn’t all rosy as a new study of 70,000 consumers globally shows. Kantar TNS’s Connected Life study shows more than a quarter (26%) of consumers saying they ignore posts or…
Is the luxury department stores sector in crisis? Judging by Neiman Marcus’s latest results, it might seem so. And while the big problem is consumer purses staying snapped shut, the company is also blaming social media and, by association, some of the biggest brands out there.
Who’s top dog in the US when it comes to luxury brand website visits? The answer might surprise you. Ralph Lauren. At least that’s according to the latest study from digital-marketing company PMX Agency and data-analytics firm Hitwise.
Temperley London is in talks to kick off the next stage of its business with plans to move into lifestyle product. Alice Temperley announced the news yesterday evening at a Fashion week event organised by theindustrylondon.com but stressed that talks are at an early stage.
It used to be that coming out on top during fashion week meant getting the best review from the doyennes of international fashion journalism. Now, not so much. Who cares about getting a great review from Suzy Menkes when digital engagements from millions of us are the new measure of success?
Forbes released its 2016 list of the 20 highest-earning models yesterday. Maybe it was because I happened to be researching a piece of multicultural beauty at the time but the thing that struck me first (well, after “Gisele? Really?” and “how shallow are we to care about this stuff?”) was that most of them are…
You’ve watched the YouTube video, now buy the products. Google is opening a a physical store in London where YouTube stars will be able to sell their own merchandise. Whether that’s an exciting opportunity or a scary prospect (given the presence of both the sublime and the ridiculous on YouTube), I’m not yet sure. But…
Burberry has just unveiled the images for its new women’s fragrance, My Burberry Black with actress Lily James appearing in her first ever global ad campaign. It has also given details of a major program to promote the scent on social media. In a first for the brand, James took over Burberry’s Snapchat account today, culminating in the reveal…
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