In a fashion industry with fairly liberal returns policies, one of the biggest problems for brands is not knowing whether the item you just sold really had been, well, sold… Or whether it might come winging its way back in the next 30 days. Another problem is when a category around which so many big names…
I’ve always loved embellished denim. No, wait. Make that, I’ve loved embellished denim since 1973 when my sister bought a pair of shrink-to-fit Levi’s. After wearing them in the bath for several hours they emerged a perfect fit, if rather damp, and she proceeded to add studs. For 13-year-old me, that was the ultimate in…
Supermodels get everywhere these days and it always shocks me how the fashion industry doesn’t seem to mind that its latest campaign star is in everyone else’s campaign too. In fact, given that the very word ‘fashion’ does presuppose a herd mentality, brands seem to like that she (or occasionally he) is everywhere. It means…
How serious do women et when it comes to buying a new bag? Very. At least according to researcher NP Group, which said this month that the Millennial customer treats a handbag purchase as a multi-step process, and 41% start thinking about their most recent handbag purchase more than a month in advance. Basically, it…
Given the tough time being faced by the luxury sector at present, predictions around Burberry’s results for the year to March 31 ranged from bad to downright awful. So now that the figures are out, what did we actually get? Well, not bad in the circumstances with plenty of focus on the future. And that…
Another report about UK shopper footfall came out yesterday but I didn’t report on it because it was yet more of the same – store traffic down, not many people interested in spring clothes etc etc. But yet another set of figures is out today and I’m reporting this one because it really highlights just…
Success in fashion isn’t necessarily dependent on talent and some of the most talented designers fail, especially when they’re UK-based. But now Jonathan Saunders is off to better financed climes with the news that he’s the new creative director at Diane von Furstenberg.
Modern retail is all about omnichannel but finding the sweet spot where the website helps drive traffic into stores and where the stores help drive shoppers online (all while increasing, rather than cannibalising, sales) is hard. Now Guess is planning a tech assault designed to get those clickers through its physical store doors, in the…
Who cares about the movies on show when you can ogle celebs on the red carpet? Well, some of us do actually but it has to be said that the Cannes Film Festival has always been as much of a celeb photo opportunity as a celebration of either high art or popular culture.
Wearables may not be the future of fashion as a whole but they’re the future of the watch sector, right? Hmmm. Like any bold new future, it’s one that’s getting off to a fitful start and that means companies can struggle to make money from it until it’s become completely mainstream.
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