It’s ad campaign season again and the SS16 creative campaigns are going to start coming thick and fast in the next few weeks. First up is Burberry with a line-up of relative newcomers, all shot by Mario Testino. And the campaign is big. No, wait – it’s HUGE. There are 40 shots in total featuring…
The problem facing the watch sector came very clearly into focus yesterday. First, Fossil reported sales down 17% in the latest quarter and lowered its outlook for full-year sales as its watches business proved weak. Second, it said it was paying $260m to buy wearable tech company Misfit to boost its presence in smartwatches. And…
What’s the biggest problem with ‘wearable’ technology? No, not the tech. It’s just not as wearable as it likes to think, especially when it comes to selling it to women. You may be able to convince men something’s cool just because it’s got Bluetooth (yes, I know that statement was outrageously sexist and stereotypes half…
Luxury watch maker Tag Heuer has unveiled its first ‘smart watch’, an Android Wear device based on its Carrera series that sells for $1,500. It makes Apple’s highest-priced watch look pretty overpriced at $10,000. Let’s face it, most luxury watch buyers would probably rather have a Tag-branded device on their wrists than an Apple one.…
Global shipments of earphones and headphones are expected to reach 336m units by 2016, up from estimated shipments of 324m units this year and reaching a value of over $13bn, according to a new report from Future Market Insights. Obviously Dolce & Gabbana are doing their bit to add value to the market with their…
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