Irina Shayk and boho can’t rescue Bebe’s Q1
What’s gone wrong at Bebe? Quite a lot actually as it looks like product missteps, too many stores, markdown fever and a reorganisation process all combined in Q1 to make its results statement grim reading. The fashion retailer said Thursday that Q1 comps fell 4.1%, total sales fell 5.7% to $96.3m, the gross margin fell…
