Some press releases drive me mad and this one really did it for me today. No, it didn’t contain words like “I’m thrilled to be…” or “we’re so excited”, the kind of pointless puff that send me instantly to the delete button. Instead, because the Marc Jacobs Beauty brand likes to spell its name in lower…
We all want to know what it is that rocks certain consumer groups’ world and US teens are one of the key groups whose heads brands want to get inside. So it’s good news that investment bank and asset manager Piper Jaffray has asked them. The latest twice-yearly Piper Jaffray Taking Stock with Teens Survey…
Forbes released its 2016 list of the 20 highest-earning models yesterday. Maybe it was because I happened to be researching a piece of multicultural beauty at the time but the thing that struck me first (well, after “Gisele? Really?” and “how shallow are we to care about this stuff?”) was that most of them are…
The luxury sector is closely watched at the moment to see who’s up and who’s down (Gucci’s up, obviously, and Prada’s down) but Chanel is usually one of those brands that just goes on and on, rising above the herd. So it says something about the state of the luxury market when even Chanel’s sales…
Burberry has just unveiled the images for its new women’s fragrance, My Burberry Black with actress Lily James appearing in her first ever global ad campaign. It has also given details of a major program to promote the scent on social media. In a first for the brand, James took over Burberry’s Snapchat account today, culminating in the reveal…
The gap between fragrance launches has narrowed over the years as fashion firms maximise the spin-off cash their brand names can generate. But not Louis Vuitton. The ultra-luxe brand will launch its latest scent on September 1, a mere 70 years after its last one.
The traditional view of Chinese manufacturing is of giant factories full of low-paid workers producing goods that Western countries just can’t produce quite as cheaply any more. And that view was correct… one upon a time. But a lot of cheap manufacturing has moved to other countries as wages in China rise along with educational…
When you have a lot of hair on your face you’re less likely to invest in skincare. That’s an unfortunate side effect of the on-going beard trend and it means growth in the UK male skincare market is grinding to a halt. Now quite a lot of men have beards these days and it sometimes…
The latest gorgeous, pouting face of a beauty brand is… David Beckham. Yep, striking a blow for older models, the 41-year-old is teaming up with L’Oréal’s Biotherm brand. But this is no attempt to target older consumers. In fact, millennials are the consumers in Biotherm’s sights.
Should hairdryer manufacturers be quaking in their not-very-innovative boots? Maybe. Dyson is getting in on the act with a new dryer, the Supersonic, that’s just been launched in Japan.
TRENDWALK.net 