Couture SS17: Cool, quirky and yes… even commercial

Some time ago I worked with a catwalks editor (yes, such things do exist) who hated covering the pre-collections. She had to be weaned (for ‘weaned’ read ‘prised’) off covering the far-less-relevant/commercial couture shows. After all, the couture shows were an anachronism, a flickering remnant of a long-dead past, a patently unfair indulgence of interest…