Farewell collections are always tough, the accumulated weight of a designer’s however-many-years at a label are a hard act to follow in most cases. But Christopher Bailey pulled it off at the weekend, offering up a strong street edge, an LGBTQ tribute that tapped into current colour trends, and a deft use of the brand’s…
The buzz around the Burberry show in London yesterday evening was almost deafening as London fashion week geared up for what’s always its hottest ticket. And of course, the celebrities, the live orchestra, the first full see now-buy now collection, the combined men’s and women’s collections… it all added up to an ‘event’. But what…
Burberry has just unveiled the images for its new women’s fragrance, My Burberry Black with actress Lily James appearing in her first ever global ad campaign. It has also given details of a major program to promote the scent on social media. In a first for the brand, James took over Burberry’s Snapchat account today, culminating in the reveal…
There’s a huge buzz around this runway season as it’s the one where the whole ‘show now, buy now, wear now’ movement really kicks in. And there’s a huge buzz around the ad campaigns that are being released thick and fast at the moment. So when Burberry releases teaser images from its upcoming collection via…
Burberry’s in the news at the moment. No, wait, Burberry’s always in the news. Just more so at the moment. So only a couple of days after announcing Christopher Bailey would step down as CEO, the company issued a trading update this morning that the news media is jumping all over. Newspaper and websites largely…
Big change at Burberry next year with Christopher Bailey stepping back from his CEO role. But the man who helped turn the label into the luxury powerhouse it is will retain his chief creative officer role and gets the new title of president. The new CEO will be Marco Gobbetti, currently heading up LVMH’s luxury…
Given the tough time being faced by the luxury sector at present, predictions around Burberry’s results for the year to March 31 ranged from bad to downright awful. So now that the figures are out, what did we actually get? Well, not bad in the circumstances with plenty of focus on the future. And that…
There’s a myth surrounding Burberry that it’s a company built on innovation and pushing the boundaries. It’s really not. It’s actually about tradition and ultra-commerciality all wrapped up in an often-innovative package.
Thank goodness for ponchos and scarves. That must be what Burberry CEO, creative chief and general all-round Big Boss Christopher Bailey must be thinking. They rescued what could have been a tricky Q3 for the luxury trailblazer.
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