It can often be hard to find something new to say about Coach. Stuart Vevers has found a winning formula and has stuck with it. His own brand of maximalism pre-dates the Gucci-driven maximalist trend and features a quirky celebration of Americana with an infusion of Brit boy cool.
In the interests of full disclosure, I have to say that I love Coach. Have done for several years, ever since Stuart Vevers was parachuted in to turn what was a fairly staid ‘affordable luxury’ brand into one with real fizz.
OK, first the disclosure. I’m a Coach fan. Have been for what feels like ages but is actually precisely one year and five months. That was when I first woke up and glanced at the previous evening’s SS16 show pictures. Since then, I’ve not had any quite so big “wow” moments for the other collections…
Coach has confirmed Selena Gomez as its new brand ambassador and said that yes, the link-up will include “a special design project with Coach executive creative director Stuart Vevers.” So far, so unsurprising. The news about the partnership was widely leaked last week so I’m certainly not telling you anything you don’t already know. But…
Handbags have been having a tough time this year. So has luxury. So what do you do when you’re a luxury handbag maker? Probably get down on your knees and be thankful you’re keeping your head above water. Coach on Tuesday showed that it’s certainly managed to avoid drowning but it’s a close thing. Its…
We’re all obsessed with the luxury market, sometimes unfairly so, as there’s frequently much more of interest happening further along the fashion chain at high street level. But it means that luxury is studied and analysed to the umpteenth degree and one area in which that analysis can get more than a little uncomfortable for…
To call the Coach SS17 presentation yesterday a car crash of a show isn’t actually a criticism. In fact, the giant set that featured beaten up American classic cars piled on top of each other, car crash style, simply added to the collection’s overall theme. And that was? Well, 50s Americana of course. But this…
All company results are interesting but some are undeniably more interesting than others. Which is why the premium-to-luxury handbag trio of Michael Kors, Kate Spade and Coach is such a fascinating roller coaster read. The story so far: Coach really owns premium accessories for much of this century but then falters and brings in Stuart…
In a fashion industry with fairly liberal returns policies, one of the biggest problems for brands is not knowing whether the item you just sold really had been, well, sold… Or whether it might come winging its way back in the next 30 days. Another problem is when a category around which so many big names…
How serious do women et when it comes to buying a new bag? Very. At least according to researcher NP Group, which said this month that the Millennial customer treats a handbag purchase as a multi-step process, and 41% start thinking about their most recent handbag purchase more than a month in advance. Basically, it…
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