And the US location for Adidas’s US Speedfactory? Atlanta wins the prize. Although is it such a prize? While a major new manufacturing plant for a big-league brand would usually be greeted by champagne corks popping, the Speedfactory is a robot-operated plant with the 50,000 pairs of shoes it’s expected to make next year all…
All company results are interesting but some are undeniably more interesting than others. Which is why the premium-to-luxury handbag trio of Michael Kors, Kate Spade and Coach is such a fascinating roller coaster read. The story so far: Coach really owns premium accessories for much of this century but then falters and brings in Stuart…
There are several popular excuses for companies not doing so well at the moment. Brexit (but that only really counts if you’re UK-based). Lack of tourists (popular with with companies in ‘destination’ markets worldwide). The weather (available for use by anyone). And fashion mis-steps (the one chosen by those who really want to admit their…
Mulberry is feeling a lot more confident these days, given its recent sales recovery after backtracking on its failed ultra-luxe strategy. Although the move to more affordable prices isn’t reflected in its AW16 ad campaign for the new collection as the star product is the new Chester bag, which starts at an eye-popping £1,295.
Luxury fashion company Tod’s is currently trying to reinvent itself, adjusting its product and moving from a two-seasons-a-year model to a new-season-each-month one. And it seems that the plan couldn’t come soon enough because tough conditions mean the luxury sector is currently in need of a change. The company has just reported its first half…
Adidas promised to rollout its German ‘Speedfactory’ concept further and now it’s planning to do just that. The sports giant said yesterday that it will open a robot-staffed manufacturing plant in the US next year.
Burberry’s in the news at the moment. No, wait, Burberry’s always in the news. Just more so at the moment. So only a couple of days after announcing Christopher Bailey would step down as CEO, the company issued a trading update this morning that the news media is jumping all over. Newspaper and websites largely…
Sssnakeskin.. sorry snakeskin… is a key material across categories for the pre-summer collections, helping to ring the changes for belts, boots and, of course, that key category – bags.
I never used to be a great fan of Stuart Weitzman ad campaigns. Loved the shoes (and boots) yet the campaigns always seemed a little, well, cheesy, especially the Gisele series. But I think I was probably out of step (pun intended) with the rest of the shoe-buying world because the brand has undeniably been a storming success…
When I was younger, Mulberry was an aspirational brand for me. I loved the non-bling nature of its bags (even in the days before the word bling was invented) but I could never afford one. By the time I could afford one (or at least by the time I had a credit card), the company…
TRENDWALK.net 