In a fashion industry with fairly liberal returns policies, one of the biggest problems for brands is not knowing whether the item you just sold really had been, well, sold… Or whether it might come winging its way back in the next 30 days. Another problem is when a category around which so many big names…
How serious do women et when it comes to buying a new bag? Very. At least according to researcher NP Group, which said this month that the Millennial customer treats a handbag purchase as a multi-step process, and 41% start thinking about their most recent handbag purchase more than a month in advance. Basically, it…
I was given a Kate Spade handbag once. It was linked to the brand’s first fragrance launch and the press kit came wrapped up in a beautiful tote bag package. Having at first assumed it was one of those not-quite-so-good promotional specials, my realisation that it was a real high-end bag practically had me hyper-ventilating.…
Prada is above all a footwear and accessories label so however much we obsess over the clothes (and however much the retail industry jumps on every detail for inspiration), it’s the bags, the shoes, the sunglasses and the belts that really matter. I’ve already dealt with the clothes in Part One of this report, so…
TRENDWALK.net 