LFW SS17: Coca goes round the Mulberry bush and gets it right

Mulberry’s turnaround is still a work in progress so the impact its runway collection makes is a big deal. Last season, Johnny Cocoa’s debut didn’t exactly see the champagne corks popping. But yesterday in London he got a thumbs-up, albeit a conditional one, for the continuing evolution of his new vision for the label.

AW 16 Mulberry campaign: Twin peaks

Mulberry is feeling a lot more confident these days, given its recent sales recovery after backtracking on its failed ultra-luxe strategy. Although the move to more affordable prices isn’t reflected in its AW16 ad campaign for the new collection as the star product is the new Chester bag, which starts at an eye-popping £1,295.