Jeans giant Levi Strauss is going one step further to differentiate itself from the average denim offer with a new sustainability partnership. The company has linked up with Aquafil and its Econyl brand to create a new men’s line made from regenerated nylon derived from waste materials such as fishing nets and used carpets.
The global wearable device market took a big step forward in Q4, but are we any closer to a world in which wearables are a sic-fi-like part of our everyday clothing? Hmmm. Not really. But that’s not to say wearables aren’t becoming more important to us.
We may have seen nearly two decades in which denim has been a key fashion product category but we’ve also seen a similar period in which jeans giant Levi-Strauss has struggled. So are Levi’s fortunes still heading in the opposite direction to the denim sector itself? Hmmm. It would appear so on the surface. But maybe…
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