We all want to know what it is that rocks certain consumer groups’ world and US teens are one of the key groups whose heads brands want to get inside. So it’s good news that investment bank and asset manager Piper Jaffray has asked them. The latest twice-yearly Piper Jaffray Taking Stock with Teens Survey…
Who’s top dog in the US when it comes to luxury brand website visits? The answer might surprise you. Ralph Lauren. At least that’s according to the latest study from digital-marketing company PMX Agency and data-analytics firm Hitwise.
It used to be that coming out on top during fashion week meant getting the best review from the doyennes of international fashion journalism. Now, not so much. Who cares about getting a great review from Suzy Menkes when digital engagements from millions of us are the new measure of success?
Years ago fashion shows were sedate affairs. No music, very little movement apart from a haughty glide on the part of the models, and the announcement of each look’s number. But that was then and this is now and even a relatively conservative label like Michael Kors Collection can give us Rufus Wainwright belting out…
Michael Kors and Ralph Lauren have a headache. Their very American versions of luxury and their close links to department stores just aren’t delivering growth these days.
All company results are interesting but some are undeniably more interesting than others. Which is why the premium-to-luxury handbag trio of Michael Kors, Kate Spade and Coach is such a fascinating roller coaster read. The story so far: Coach really owns premium accessories for much of this century but then falters and brings in Stuart…
In a fashion industry with fairly liberal returns policies, one of the biggest problems for brands is not knowing whether the item you just sold really had been, well, sold… Or whether it might come winging its way back in the next 30 days. Another problem is when a category around which so many big names…
How serious do women et when it comes to buying a new bag? Very. At least according to researcher NP Group, which said this month that the Millennial customer treats a handbag purchase as a multi-step process, and 41% start thinking about their most recent handbag purchase more than a month in advance. Basically, it…
Years ago I used to headline every Coach results story with words like “unstoppable” or “powering ahead”. But then came the inevitable reversal when profits fell off a cliff and it seemed the whole world was buying Michael Kors bags instead. So it’s good news that, after a bruising period, Coach appears to be back…
I was given a Kate Spade handbag once. It was linked to the brand’s first fragrance launch and the press kit came wrapped up in a beautiful tote bag package. Having at first assumed it was one of those not-quite-so-good promotional specials, my realisation that it was a real high-end bag practically had me hyper-ventilating.…
TRENDWALK.net 